When you’re working across a wide range of accounts, it can be easy to fall into a routine. You find optimizations that work, you build a process around them, and naturally, you start applying that same thinking across similar campaigns. When a client has multiple locations offering the same services, it becomes even easier to approach each account in a similar way. At first, that seemed reasonable. But over time, we started to notice a pattern that made us question that appr

Ads can appear throughout multiple channels: websites, apps, and content feeds are just a few. However, what determines where they appear and what they look like is based on the campaign type behind them.

Local Services Ads are designed to connect local service businesses with high-intent customers who are actively searching for the services they provide. Instead of simply paying for website traffic, businesses can use LSAs to generate direct leads through phone calls, messages, and, for eligible categories, booking requests.

Football season is back, which means playbooks are getting complicated, fantasy lineups are being overanalyzed, and everyone suddenly has an opinion on who the GOAT is. Naturally, we started thinking about marketing. Welcome to the POWER Playbook: our breakdown of what it takes to compete, adapt, and win in digital marketing today. Because the marketing landscape is changing fast. AI is reshaping advertising and search. Platforms are automating more campaign decisions. Organi

How building an email strategy has helped clients turn new leads into lasting relationships.

Social media never stands still, and neither should your strategy. Here are the updates we’ve been seeing on social media marketing platforms in 2026.

Local Services Ads are designed to connect local service businesses with high-intent customers who are actively searching for the services they provide. Instead of simply paying for website traffic, businesses can use LSAs to generate direct leads through phone calls, messages, and, for eligible categories, booking requests.

If someone looked through my Slack messages from the first week of my internship at POWER Marketing, they'd probably notice one thing right away. I asked a lot of questions. "Where can I find this?" "Can you explain what this metric means?" "I've never done this before." I remember hesitating before sending some of those messages. I didn't want to ask a question that everyone else already knew the answer to, and I definitely didn't want to be the intern who needed help with e

Color and branding psychology goes beyond aesthetics. The field taps into how your brain makes sense of the world through neural associations. Psychologists call these mental frameworks "schemas."

Building Stronger Partnerships. Developing Future Leaders. Driving Marketing Innovation.

For the longest time, my relationship with social media was purely passive. I'd mindlessly scroll until something caught my eye. I would treat ads as nothing more than attempts to sell me a product or service. That was my entire perspective on the digital landscape. That was until I began my internship at POWER. My name is Alexandria Pickel, and I am a rising senior at the University of Pittsburgh studying marketing with a certificate in digital media. I am an intern on the d

Expectations VS. Reality When people talk about internships, they always make the same stereotypical and condescending comments. How much coffee have you gotten for your boss? I’m sure all you do is busy work. Have fun watching someone else work on meaningful projects all summer. Even though POWER was already ahead of the curve on the coffee-runner front (since grabbing coffee isn’t exactly an available task over Google Meet and Slack), I expected to encounter some extent of

Paid advertising changes fast. Campaigns shift, platforms update, audiences behave differently, and results do not always stay consistent. What worked a few months ago may not work the same way today.

In marketing for our family farm client, Triple B Farms, our calendar isn't dictated by corporate quarters, it’s dictated by mother nature. Our strategy relies on everything from crop readiness to unpredictable weekend weather, and our number one marketing superpower isn't automation. It’s the ability to pivot.

Behind every strong-performing post, there’s usually strategy, audience understanding, and analytics guiding the decisions.

Combining La Famiglia’s core beliefs with POWER’s marketing expertise, we were able to create a strategy that drove real results, all while keeping it 100% authentic to La Famiglia's core beliefs, using them throughout the process to the strategy's advantage.

Rebrands give marketers a unique opportunity to shape direction in real time. They give a platform to make thoughtful decisions, stay aligned, and build momentum for the next big chapter of a brand’s story.

There’s much talk in marketing about speaking the language of the consumer. Here at POWER, our social and ads team are experts in this. We work to understand consumers' pain points, learn about their beliefs, values, and attitudes, and craft unique brand voices that can speak to those audiences.

Performance changes are part of marketing. Campaigns fluctuate, audiences shift, and results don’t always stay consistent. But when performance starts declining without a clear explanation, it’s worth taking a closer look.

Over the next 12 weeks, we’ll be welcoming 10 driven interns to the POWER team as they step into the fast-paced world of agency marketing. Throughout the summer, they’ll gain hands-on experience across social media, paid advertising, branding, email marketing, website development, analytics, content creation, and more, all while working directly alongside our team on active client accounts.