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Client Duolingo: A Lesson in Adapting Your Communication
There’s much talk in marketing about speaking the language of the consumer. Here at POWER, our social and ads team are experts in this. We work to understand consumers' pain points, learn about their beliefs, values, and attitudes, and craft unique brand voices that can speak to those audiences.
Ayza Sayany
3 days ago


The Hidden Reason Your Campaign Performance Is Dropping
Performance changes are part of marketing. Campaigns fluctuate, audiences shift, and results don’t always stay consistent. But when performance starts declining without a clear explanation, it’s worth taking a closer look.
Mia Dorsey
Jun 1


The Future of Marketing Starts Here
Over the next 12 weeks, we’ll be welcoming 10 driven interns to the POWER team as they step into the fast-paced world of agency marketing. Throughout the summer, they’ll gain hands-on experience across social media, paid advertising, branding, email marketing, website development, analytics, content creation, and more, all while working directly alongside our team on active client accounts.
Zoe Frantz
May 18


POWER in Action: Turning Strategy Into Revenue
How we’re unlocking new revenue channels, strengthening long-term strategy, and helping brands turn opportunity into measurable growth.
Zoe Frantz
May 11


POWERDash: Turning DoorDash Into a Revenue Engine for Restaurants
Most restaurants are on DoorDash. Very few are actually using it strategically.
That’s exactly why we built POWERDash, a new DoorDash advertising program designed to help restaurants increase visibility, drive more orders, and turn DoorDash into a true revenue engine.
Zoe Frantz
May 4


Carousels vs. Reels: The Reel Era Isn’t Over, It’s Just Not Enough Anymore
Reels still drive reach, but carousels are winning engagement; your strategy needs both to grow and convert on social media.
Erica Seckar
Apr 27


Unlocking the POWER Pair: Email and SMS Marketing for Businesses
Combine email and SMS marketing to boost engagement, drive conversions, and connect with your audience at the perfect moment.
Juan Burbano
Apr 20


POWERing Performance Growth: Execution, Insights & Momentum
How we’re driving measurable results, refining strategy through real data, and building systems that scale.
Zoe Frantz
Apr 13


Seasonal Marketing That Actually Drives Sales: How to Win Every Time of Year
The difference between businesses that only survive their busy season and those that grow year after year comes down to one thing: how well you use your off-season to fuel your peak season. With our seasonal clients, we build strategies that don’t just chase “right now” results, we create momentum that lasts all year long. Seasonal business marketing is all about building a continuous loop of attention, excitement, engagement, and return customers.
Lauren Miller
Apr 6
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