If someone looked through my Slack messages from the first week of my internship at POWER Marketing, they'd probably notice one thing right away. I asked a lot of questions. "Where can I find this?" "Can you explain what this metric means?" "I've never done this before." I remember hesitating before sending some of those messages. I didn't want to ask a question that everyone else already knew the answer to, and I definitely didn't want to be the intern who needed help with e

Color and branding psychology goes beyond aesthetics. The field taps into how your brain makes sense of the world through neural associations. Psychologists call these mental frameworks "schemas."

Building Stronger Partnerships. Developing Future Leaders. Driving Marketing Innovation.

For the longest time, my relationship with social media was purely passive. I'd mindlessly scroll until something caught my eye. I would treat ads as nothing more than attempts to sell me a product or service. That was my entire perspective on the digital landscape. That was until I began my internship at POWER. My name is Alexandria Pickel, and I am a rising senior at the University of Pittsburgh studying marketing with a certificate in digital media. I am an intern on the d

Expectations VS. Reality When people talk about internships, they always make the same stereotypical and condescending comments. How much coffee have you gotten for your boss? I’m sure all you do is busy work. Have fun watching someone else work on meaningful projects all summer. Even though POWER was already ahead of the curve on the coffee-runner front (since grabbing coffee isn’t exactly an available task over Google Meet and Slack), I expected to encounter some extent of

Paid advertising changes fast. Campaigns shift, platforms update, audiences behave differently, and results do not always stay consistent. What worked a few months ago may not work the same way today.

In marketing for our family farm client, Triple B Farms, our calendar isn't dictated by corporate quarters, it’s dictated by mother nature. Our strategy relies on everything from crop readiness to unpredictable weekend weather, and our number one marketing superpower isn't automation. It’s the ability to pivot.

Behind every strong-performing post, there’s usually strategy, audience understanding, and analytics guiding the decisions.

Combining La Famiglia’s core beliefs with POWER’s marketing expertise, we were able to create a strategy that drove real results, all while keeping it 100% authentic to La Famiglia's core beliefs, using them throughout the process to the strategy's advantage.

Rebrands give marketers a unique opportunity to shape direction in real time. They give a platform to make thoughtful decisions, stay aligned, and build momentum for the next big chapter of a brand’s story.

There’s much talk in marketing about speaking the language of the consumer. Here at POWER, our social and ads team are experts in this. We work to understand consumers' pain points, learn about their beliefs, values, and attitudes, and craft unique brand voices that can speak to those audiences.

Performance changes are part of marketing. Campaigns fluctuate, audiences shift, and results don’t always stay consistent. But when performance starts declining without a clear explanation, it’s worth taking a closer look.

Over the next 12 weeks, we’ll be welcoming 10 driven interns to the POWER team as they step into the fast-paced world of agency marketing. Throughout the summer, they’ll gain hands-on experience across social media, paid advertising, branding, email marketing, website development, analytics, content creation, and more, all while working directly alongside our team on active client accounts.

How we’re unlocking new revenue channels, strengthening long-term strategy, and helping brands turn opportunity into measurable growth.

Most restaurants are on DoorDash. Very few are actually using it strategically. That’s exactly why we built POWERDash, a new DoorDash advertising program designed to help restaurants increase visibility, drive more orders, and turn DoorDash into a true revenue engine.

Reels still drive reach, but carousels are winning engagement; your strategy needs both to grow and convert on social media.

Combine email and SMS marketing to boost engagement, drive conversions, and connect with your audience at the perfect moment.

How we’re driving measurable results, refining strategy through real data, and building systems that scale.

The difference between businesses that only survive their busy season and those that grow year after year comes down to one thing: how well you use your off-season to fuel your peak season. With our seasonal clients, we build strategies that don’t just chase “right now” results, we create momentum that lasts all year long. Seasonal business marketing is all about building a continuous loop of attention, excitement, engagement, and return customers.

A lot of people jump straight to advertising because it feels like action. It seems simple enough: you pick a platform, set a budget, write some copy, and you launch. Voila, marketing! There’s something major missing from the process outlined above. Probably one of the biggest pieces, actually. If you have not clearly defined who you are, what makes you different, and who you are actually selling to, advertising will not help you. It will only make the gaps more obvious and m