POWER Insights: Building Authority & Driving Results

Erica Seckar
9 hours ago
3 min read

How we’re strengthening thought leadership, proving the power of consistency, and building smarter systems that help brands grow with intention.

💥 POWER Updates

✔️ Launched our 2026 blog strategy focused on thought leadership, team-driven insights, and real client results to strengthen brand authority and SEO.

✔️ Delivered over 10,000 Facebook views in one month for MOWtivation by launching a strategic, consistent social content plan from the ground up.

✔️ Continued expanding Diesel Sports Complex’s digital presence through integrated social media, paid advertising, email/SMS marketing, and podcast production.

🎯POWERing Up: Our 2026 Blog Writing Strategy

Laptop with a marketing website open, featuring blog posts and categories, sits against a modern glass building backdrop. Text: "2026 Blog Writing Strategy."

Great marketing doesn’t just react to trends, it helps define them. In 2026, our blog strategy is built around thought leadership, real results, and authentic voices from across our team. By empowering team members to write about industry shifts, client wins, and lessons learned, we’re investing in continuous learning while positioning ourselves as a trusted authority in the marketing space.

Each article is designed to deliver value first, blending expert insight with real-world experience to spark conversation, improve visibility, and showcase the impact we’re creating for clients every day.

📊 Case Study: How We Drove 10,000 Views in the First Month of Posting

Hand holding a phone with a lawn care app, red lawnmower at the bottom. Text: "How We Drove 10,000 VIEWS In Just One Month." Urban backdrop.

MOWtivation Lawn & Landscape came to us with a clear goal: establish a Facebook presence that increased brand awareness and helped drive more bookings in the Pittsburgh airport area. With no consistent content strategy in place, the focus was on staying top of mind and creating early momentum.

By researching the brand and local competitors and launching a strategic, consistent content plan, we helped MOWtivation see immediate results. In just one month, their Facebook content delivered over 10,000 views, along with a 2960% increase in reach and a 382% increase in page visits. This case study proves that intentional strategy and consistency can deliver meaningful results fast.

🏆 Client Feature: Diesel Sports Complex

Collage of Diesel Sports Complex: training inside, kids huddling outdoors, gym equipment, and aerial view. Monochrome tones, active mood.

Diesel Sports Complex is redefining what athlete development looks like by offering a true one-stop destination for performance training, skills development, and community impact. Built on a mission to empower athletes and fuel potential, Diesel combines high-quality training, innovative programs, and total player development under one roof.

We’re proud to support Diesel Sports Complex through social media marketing, digital advertising, email and SMS campaigns, and podcast production. Together, we help amplify their mission, strengthen community connections, and support long-term growth for athletes and families.

💡 Industry Tip: Why Content Variety Drives Better Results

Woman smiles beside phones showing content; text reads "CONTENT VARIETY = BETTER RESULTS." Black, white, and red theme.

Social media success no longer comes from relying on a single format. Platforms reward variety, and audiences engage differently depending on how content is presented. Video content plays a critical role in discovery and connection, helping brands get in front of new audiences. On the other hand, carousel content encourages deeper engagement through saves, shares, and repeat viewing.

The most effective strategies don’t treat these formats as interchangeable. Instead, they use each with intention, aligning content type to audience behavior and platform goals. By balancing video and carousel content, brands create a smarter social presence that drives both visibility and long-term impact.

🔌 Living the POWER Pillars

Marketing graphic with text "Power Marketing Pillars" over red and white lines. Lists: "Customizable Marketing Services," "Leadership-Driven Client Servicing," "Results-Focused Optimizations" on a black background.

Customizable Services: From blog strategy and organic social to paid media and email, every solution is tailored to meet each client’s goals, industry, and stage of growth.

Leadership-Driven Servicing: Our team stays hands-on and proactive, guiding strategy, execution, and optimization while empowering both clients and internal team members to grow.

Results-Driven Optimizations: Every move is backed by data. We test intentionally, measure performance, and refine continuously to drive visibility, engagement, and sustainable growth across channels.

👋 Employee Spotlight: Meet Ma'Lonn

Portrait of a person with long hair and a headband, in a brick building setting. Text reads "GET TO KNOW MA'LONN" in bold white letters.

Meet Ma’Lonn, one of our Digital Media Interns!

Ma’Lonn supports our team through content calendars, copywriting, and graphic design while gaining hands-on experience working with real client accounts. She’s excited to grow her marketing skill set, contribute creative ideas, and learn what it takes to execute effective social strategies in a fast-paced agency environment. We’re excited to support her growth and development!

📚 What We’re Learning: Colton’s Top Shelf Reads

Man in suit smiling beside three book covers. Bold text reads "Reads That Shape How We Lead" in a modern office setting.

Every stage of business brings lessons worth studying, and Colton’s top bookshelf picks reflect the thinking that helped shape our growth. The Seven-Figure Agency Roadmap by Josh Nelson offered early guidance on niche marketing and scaling with intention during our early days. What They Don’t Teach You at Harvard Business School serves as a reminder of where the journey started, packed with practical insights that still apply to day-to-day leadership decisions.

Rounding out the list is Creativity, Inc., which explores how Pixar built a world-class culture and creative engine from the ground up. Together, these books continue to influence how we think about strategy, leadership, and building a business that lasts.