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How to Stay On Top of Marketing Trends
Marketing moves fast. Here’s my go-to system for spotting trends, staying relevant, and building future-proof strategies.
Zoe Frantz
1 day ago
How We Create Marketing Strategies That Convert
Random tactics = random results. Here’s how to build research-backed, ROI-driven marketing strategies that scale.
Colton Hower
Nov 24
The Power of Personal Branding
Your resume lists skills. Your personal brand shows who you are. Here’s how to build one that opens doors.
Zoe Frantz
Nov 17
Leading with Impact: My Top Leadership Lessons From Building a Digital Marketing Agency
Strong leadership scales agencies. Here are 8 lessons that shaped POWER’s growth, from culture to clients to performance.
Colton Hower
Nov 3
Canva Tools You Aren’t Using But Need To
Level up your designs! Discover 6 hidden Canva tools that boost efficiency, polish, and brand consistency.
Zoe Frantz
Oct 27
Unlocking the Power of Paid Ads: How to Scale Your Clients’ Businesses Profitably
Paid ads aren’t about spending, they’re about scaling. Here’s how to run campaigns that deliver ROI, growth, and clarity.
Colton Hower
Oct 20
How I Learned to Love Networking
Networking felt intimidating until I learned it’s about connection, not pitches. Here’s how I learned to love it.
Zoe Frantz
Oct 6
Investing in Personal Branding to Grow Your Digital Marketing Agency
Your agency’s biggest growth lever isn’t a service, it’s you. Here’s how personal branding builds trust, clients, and long-term value.
Colton Hower
Sep 29
The Importance of Visual Consistency for Brand Recognition
Consistent visuals build instant recognition, trust, and loyalty. Learn how to make your brand unforgettable.
Zoe Frantz
Sep 22
Why Data-Driven Marketing is the Future—and How to Master It Today
Guesswork is out. Data-driven marketing is in. Here’s how to use analytics to fuel smarter, more creative campaigns.
Colton Hower
Sep 15
Why You Need to Post More Than Just Video Content
If you're only posting videos on social media, you're missing out on so many opportunities to truly build a well-rounded content strategy that captivates, educates, and converts.Â
Zoe Frantz
Sep 1
From Raw Data To Real Results
If you have been a loyal reader of my weekly POWER plays, you’ve probably picked up by now that I like to talk about data… A LOT!Â
Colton Hower
Jul 21
POWER Moves: Mid-Year Momentum and Delivering Results
Mid-year wins, intern impact, AI training, and smart strategy, see how POWER is leveling up in 2025.
Erica Seckar
Jul 11
X is Dead: Here’s What to Use Instead
X is out; Threads and Bluesky are in. Here's where brands should go next and how to future-proof your social strategy.
Zoe Frantz
Jun 23
What We’re Seeing for Website Development This Year
Discover 2025's top web development trends, AI, video, interactivity, & mobile-first design, for a smarter, more engaging website.
Zoe Frantz
May 26
How to Use ChatGPT as a Tool for Marketing
Boost your marketing with ChatGPT! From content creation to SEO, see how AI streamlines strategy, social media & copywriting.
Zoe Frantz
May 5
Utilizing AI for Lead Generation Marketing
Discover how AI-powered chatbots from Flowly.Ai & POWER Marketing can automate lead generation & boost conversions 24/7!
Colton Hower
Apr 28
Smart Scaling, Bold Testing, and New Opportunities
How we’re delivering results, supporting clients, and preparing for the future.
Marissa Pritts
Feb 10
Need A Better Strategy? Here’s How We’re Kicking Off 2025
This month at POWER, we’ve been focused on driving success and setting the stage for an even stronger 2025.
Marissa Pritts
Jan 11
Preparing for 2025: The Digital Marketing Trends Agencies Can’t Ignore
Stay ahead in 2025 with POWER Marketing’s guide to key trends like AI, short-form video, and social SEO—plus actionable tips to maximize ROI
Colton Hower
Jan 8
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