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How to Stay On Top of Marketing Trends
Marketing moves fast. Here’s my go-to system for spotting trends, staying relevant, and building future-proof strategies.

Zoe Frantz
5 hours ago


How We Create Marketing Strategies That Convert
Random tactics = random results. Here’s how to build research-backed, ROI-driven marketing strategies that scale.

Colton Hower
Nov 24


The Power of Personal Branding
Your resume lists skills. Your personal brand shows who you are. Here’s how to build one that opens doors.

Zoe Frantz
Nov 17


Leading with Impact: My Top Leadership Lessons From Building a Digital Marketing Agency
Strong leadership scales agencies. Here are 8 lessons that shaped POWER’s growth, from culture to clients to performance.

Colton Hower
Nov 3


Canva Tools You Aren’t Using But Need To
Level up your designs! Discover 6 hidden Canva tools that boost efficiency, polish, and brand consistency.

Zoe Frantz
Oct 27


Unlocking the Power of Paid Ads: How to Scale Your Clients’ Businesses Profitably
Paid ads aren’t about spending, they’re about scaling. Here’s how to run campaigns that deliver ROI, growth, and clarity.

Colton Hower
Oct 20


How I Learned to Love Networking
Networking felt intimidating until I learned it’s about connection, not pitches. Here’s how I learned to love it.

Zoe Frantz
Oct 6


Investing in Personal Branding to Grow Your Digital Marketing Agency
Your agency’s biggest growth lever isn’t a service, it’s you. Here’s how personal branding builds trust, clients, and long-term value.

Colton Hower
Sep 29


The Importance of Visual Consistency for Brand Recognition
Consistent visuals build instant recognition, trust, and loyalty. Learn how to make your brand unforgettable.

Zoe Frantz
Sep 22


Why Data-Driven Marketing is the Future—and How to Master It Today
Guesswork is out. Data-driven marketing is in. Here’s how to use analytics to fuel smarter, more creative campaigns.

Colton Hower
Sep 15


Mastering Time Management: 3 Strategies That Changed My Workflow
Since the start of 2025, my schedule has been packed with an average of about six to eight meetings daily.

Colton Hower
Aug 4


From Raw Data To Real Results
If you have been a loyal reader of my weekly POWER plays, you’ve probably picked up by now that I like to talk about data… A LOT!Â

Colton Hower
Jul 21


POWER Moves: Mid-Year Momentum and Delivering Results
Mid-year wins, intern impact, AI training, and smart strategy, see how POWER is leveling up in 2025.

Erica Seckar
Jul 11


X is Dead: Here’s What to Use Instead
X is out; Threads and Bluesky are in. Here's where brands should go next and how to future-proof your social strategy.

Zoe Frantz
Jun 23


POWERing Growth: Building Communities and Leading the Way
Investing in growth, mentoring interns, and driving real results for clients—POWER is scaling with purpose and community impact.

Marissa Pritts
Jun 10


From the Hot Seat: 3 POWER Plays from 2 Game-Changing Webinars
3 key takeaways from presenting to 500+ pros: budget myths, AI struggles, and overcoming nerves through preparation.

Colton Hower
Jun 2


Content That Converts: How to Move Beyond Vanity Metrics to Real ROI
It's time to ditch vanity metrics. Learn how to create content that drives ROI with data-backed strategies that convert views into sales.

Colton Hower
May 19


How to Use ChatGPT as a Tool for Marketing
Boost your marketing with ChatGPT! From content creation to SEO, see how AI streamlines strategy, social media & copywriting.

Zoe Frantz
May 5


Utilizing AI for Lead Generation Marketing
Discover how AI-powered chatbots from Flowly.Ai & POWER Marketing can automate lead generation & boost conversions 24/7!

Colton Hower
Apr 28


The Rise of Relatable Influencers
Discover why micro-influencers and loyal customers are transforming marketing with genuine connections and better ROI.

Zoe Frantz
Mar 31
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