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Carousels vs. Reels: The Reel Era Isn’t Over, It’s Just Not Enough Anymore
Reels still drive reach, but carousels are winning engagement; your strategy needs both to grow and convert on social media.

Erica Seckar
Apr 27


Unlocking the POWER Pair: Email and SMS Marketing for Businesses
Combine email and SMS marketing to boost engagement, drive conversions, and connect with your audience at the perfect moment.

Juan Burbano
Apr 20


POWERing Performance Growth: Execution, Insights & Momentum
How we’re driving measurable results, refining strategy through real data, and building systems that scale.

Zoe Frantz
Apr 13


A POWERful Presence: Showing Up & Growing Our Team
This month at POWER, we’re strengthening relationships, driving measurable growth, and scaling smarter strategies.

Zoe Frantz
Mar 9


How Video & Storytelling Reignited a 62-Year-Old Local Favorite
How video and storytelling helped a 62-year-old local favorite boost reach, engagement, and real foot traffic.

Lauren Miller
Feb 23


Smart Marketers Are Focused on Decision Design
Smart marketing isn’t louder, it’s clearer. Learn how decision design removes friction and drives confident conversions.

Elaina Burghardt
Feb 16


POWER Insights: Building Authority & Driving Results
How POWER builds authority with smart strategy, consistent content, and systems that drive measurable growth.

Erica Seckar
Feb 9


Turning Awareness Into Action: How Strategic Content Drove Real Impact for a Nonprofit
A mission-driven case study showing how intentional content turned awareness into action for a nonprofit during Hunger Action Month.

Erica Seckar
Jan 26


POWERful Shifts: Evolving Smarter for 2026
A look inside POWER’s 2026 strategy, community-first social, data-led growth, client wins, AI insights, and how we’re evolving smarter.

Erica Seckar
Jan 12


The Power of Interactive Content
Stop the scroll with content people tap, vote, and share. Here’s why interactive posts are the key to real engagement.

Zoe Frantz
Dec 22, 2025


How to Stay On Top of Marketing Trends
Marketing moves fast. Here’s my go-to system for spotting trends, staying relevant, and building future-proof strategies.

Zoe Frantz
Dec 1, 2025


How We Create Marketing Strategies That Convert
Random tactics = random results. Here’s how to build research-backed, ROI-driven marketing strategies that scale.

Colton Hower
Nov 24, 2025


Canva Tools You Aren’t Using But Need To
Level up your designs! Discover 6 hidden Canva tools that boost efficiency, polish, and brand consistency.

Zoe Frantz
Oct 27, 2025


The Importance of Visual Consistency for Brand Recognition
Consistent visuals build instant recognition, trust, and loyalty. Learn how to make your brand unforgettable.

Zoe Frantz
Sep 22, 2025


Why You Need to Post More Than Just Video Content
If you're only posting videos on social media, you're missing out on so many opportunities to truly build a well-rounded content strategy that captivates, educates, and converts.

Zoe Frantz
Sep 1, 2025


Why You Need to Invest in Organic Social Media Marketing
It's time invest in a real authentic relationship with your audience, accomplished through organic social media marketing efforts.

Zoe Frantz
Jul 28, 2025


From the Hot Seat: 3 POWER Plays from 2 Game-Changing Webinars
3 key takeaways from presenting to 500+ pros: budget myths, AI struggles, and overcoming nerves through preparation.

Colton Hower
Jun 2, 2025


What We’re Seeing for Website Development This Year
Discover 2025's top web development trends, AI, video, interactivity, & mobile-first design, for a smarter, more engaging website.

Zoe Frantz
May 26, 2025


Content That Converts: How to Move Beyond Vanity Metrics to Real ROI
It's time to ditch vanity metrics. Learn how to create content that drives ROI with data-backed strategies that convert views into sales.

Colton Hower
May 19, 2025


How to Use ChatGPT as a Tool for Marketing
Boost your marketing with ChatGPT! From content creation to SEO, see how AI streamlines strategy, social media & copywriting.

Zoe Frantz
May 5, 2025
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