How to Use ChatGPT as a Tool for Marketing

Okay, let’s talk about one of the most popular tools in marketing right now: ChatGPT! If you’re not already using AI to elevate your content game, streamline your workflow, and keep the creativity flowing, this is your sign to start. 

We’re all about embracing tools that help our team work smarter, not harder. And ChatGPT? It’s become an absolute go-to in our digital toolkit. From content creation and strategy support to copywriting and SEO optimization, this little powerhouse can seriously level up your marketing.

ChatGPT Should Be in Every Marketer’s Toolbox

ChatGPT is a conversational AI developed by OpenAI that can help generate text, brainstorm ideas, write emails, create content outlines, and so much more.

For marketers, this tool is like having a personal assistant who never runs out of creativity (or caffeine). It’s not about replacing humans; it’s about enhancing what we already do with a boost of AI-powered efficiency.

1. Using ChatGPT to Support Your Marketing Strategy

Every great marketing plan starts with a strong strategy. When we create strategies for our clients, we consider their brand voice, audience, goals, and value proposition. ChatGPT helps us bring those ideas to life.

Here’s how we use it for strategic support:

• Audience personas: Need help defining your ideal customer? Ask ChatGPT to help create audience personas based on your product/service.

• Content ideas: Use it to brainstorm content topics that align with your goals (brand awareness, lead generation, etc.).

• Competitive analysis: Get a quick overview of what competitors are doing online and how to position your brand uniquely.

While we still rely on our own expertise and client input to finalize a strategy, ChatGPT gives us a strong starting point and often sparks ideas we hadn’t thought of yet!

2. Social Media Marketing Made Simple

Social media content creation can be tedious and overwhelming, especially when you’re managing multiple platforms. Thankfully, ChatGPT helps us streamline the process in several key ways.

How we use ChatGPT for social media:

• Caption writing: Need 10 Instagram captions that are fun, brand-aligned, and on-trend? Done.

• Content calendar ideas: Give ChatGPT your brand strategy and ask for 30 post ideas, then customize from there!

• Engagement prompts: Generate questions or polls to encourage interaction and boost visibility.

And yes, we always refine everything with our human touch, but having a draft or direction to work from is a game changer.

3. Streamlining Content Planning

Planning content across platforms and campaigns can be overwhelming. With ChatGPT, we get to fast-track the ideation process without compromising quality.

Here’s how it helps with content planning:

• Monthly content calendars: Input your content themes, and ChatGPT can help draft a post-per-day schedule.

• Seasonal campaigns: Ask for campaign ideas tailored to holidays, launches, or upcoming events.

• Content repurposing: Provide a blog or email, and ChatGPT can suggest how to break it down into social posts, graphics, or even video scripts.

It’s like having a brainstorming partner available 24/7. 

4. Writing Copy That Connects

As much as I love writing, we all have those days where we’re staring at a blinking cursor with zero inspiration. Whether it's social posts, ad copy, or CTAs, ChatGPT is incredible for generating copy that gets the point across quickly and clearly.

Copywriting support includes:

• Ad copy (for Meta, Google, etc.)

• Landing page intros and headlines

• Value proposition summaries

• Call-to-action (CTA) variations

• Tone exploration

Again, this is just the starting point. We tailor it to reflect brand personality and purpose. But having a draft makes the creative process way less overwhelming.

5. Blog Writing

When it comes to long-form content, AI tools help us stay organized, brainstorm outlines, and keep the ideas flowing.

Here’s how we use ChatGPT for blogs:

• Topic ideas based on SEO keywords or trends

• Headline options that are catchy and clear

• Blog outlines based on content goals

• Section drafts to help break through writer’s block

• Call-to-action suggestions to wrap it up

ChatGPT doesn’t replace the research, brand alignment, or final polish, but it does make the writing process faster and more enjoyable.

6. Smart Keyword Use for SEO

Good marketing content is also SEO content. That’s why we use ChatGPT to help us identify and integrate keywords naturally without sounding robotic.

SEO tasks we use ChatGPT for:

• Keyword research ideas based on blog topics or service areas

• Meta descriptions that are both optimized and enticing

• Title tag suggestions that balance clarity and searchability

• Keyword placement tips for natural flow in blogs, websites, and product pages

By combining ChatGPT’s suggestions with tools like SEMrush or Ubersuggest, we build SEO strategies that drive traffic and results.

7. Website Copy That Reflects Your Brand

Your website is your digital storefront, and every word counts. ChatGPT helps us quickly draft messaging that reflects your brand and speaks to your audience.

Common website projects we use ChatGPT for:

• Homepage intros and about sections

• Service page overviews

• Product descriptions

• FAQs and explainer sections

• Header and subheader options

From building a brand-new site to refreshing existing pages, it’s a fantastic tool for generating ideas and building consistency.

ChatGPT Is Your Marketing Sidekick

At the end of the day, ChatGPT is not magic, but it is an incredibly useful tool that helps marketers move faster, think creatively, and deliver more value to their clients .

From strategy and social media to blogs, email marketing, and SEO-friendly website copy, ChatGPT helps us stay on top of our game.

We’re always looking for smart, effective ways to support our clients and streamline our processes.