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A POWERful Presence: Showing Up & Growing Our Team
This month at POWER, we’re strengthening relationships, driving measurable growth, and scaling smarter strategies.

Zoe Frantz
6 hours ago


POWER Insights: Building Authority & Driving Results
How POWER builds authority with smart strategy, consistent content, and systems that drive measurable growth.

Erica Seckar
Feb 9


An Offer We Couldn’t Refuse: A Case Study on Olive Oil and the Mafia
See how we turned a wild Mafia Bros olive oil idea into a smart, data-backed brand strategy.

Ayza Sayany
Feb 2


The 2026 Social Media Trends That Will Define Your Marketing Strategy
UGC, community-first content, searchable social, exclusivity, and scroll-stopping hooks, the 2026 trends shaping smarter social strategies.

Zoe Frantz
Jan 19


POWERful Shifts: Evolving Smarter for 2026
A look inside POWER’s 2026 strategy, community-first social, data-led growth, client wins, AI insights, and how we’re evolving smarter.

Erica Seckar
Jan 12


Preparing for 2026: Digital Marketing Trends Agencies Can’t Ignore
Agility, long-form content, AI strategy, and smarter Email + SMS, discover the digital marketing trends agencies must master to win in 2026.

Colton Hower
Jan 5


The Power of Interactive Content
Stop the scroll with content people tap, vote, and share. Here’s why interactive posts are the key to real engagement.

Zoe Frantz
Dec 22, 2025


AI In Digital Marketing: The Tools I’m Using to Deliver Better Results
AI isn’t a trend, it’s a toolbox. Here are the AI tools we use daily to create smarter, faster, ROI-driven marketing.

Colton Hower
Dec 15, 2025


How to Stay On Top of Marketing Trends
Marketing moves fast. Here’s my go-to system for spotting trends, staying relevant, and building future-proof strategies.

Zoe Frantz
Dec 1, 2025


How We Create Marketing Strategies That Convert
Random tactics = random results. Here’s how to build research-backed, ROI-driven marketing strategies that scale.

Colton Hower
Nov 24, 2025


The Power of Personal Branding
Your resume lists skills. Your personal brand shows who you are. Here’s how to build one that opens doors.

Zoe Frantz
Nov 17, 2025


Leading with Impact: My Top Leadership Lessons From Building a Digital Marketing Agency
Strong leadership scales agencies. Here are 8 lessons that shaped POWER’s growth, from culture to clients to performance.

Colton Hower
Nov 3, 2025


Unlocking the Power of Paid Ads: How to Scale Your Clients’ Businesses Profitably
Paid ads aren’t about spending, they’re about scaling. Here’s how to run campaigns that deliver ROI, growth, and clarity.

Colton Hower
Oct 20, 2025


Investing in Personal Branding to Grow Your Digital Marketing Agency
Your agency’s biggest growth lever isn’t a service, it’s you. Here’s how personal branding builds trust, clients, and long-term value.

Colton Hower
Sep 29, 2025


Why Data-Driven Marketing is the Future—and How to Master It Today
Guesswork is out. Data-driven marketing is in. Here’s how to use analytics to fuel smarter, more creative campaigns.

Colton Hower
Sep 15, 2025


Key Traits of High-Performing Interns and Entry-Level Employees
At POWER, we just wrapped up our interview process for summer interns and were very fortunate to have received over 120 applications for the program.

Colton Hower
Aug 25, 2025


Mastering Time Management: 3 Strategies That Changed My Workflow
Since the start of 2025, my schedule has been packed with an average of about six to eight meetings daily.

Colton Hower
Aug 4, 2025


From Raw Data To Real Results
If you have been a loyal reader of my weekly POWER plays, you’ve probably picked up by now that I like to talk about data… A LOT!

Colton Hower
Jul 21, 2025


POWER Moves: Mid-Year Momentum and Delivering Results
Mid-year wins, intern impact, AI training, and smart strategy, see how POWER is leveling up in 2025.

Erica Seckar
Jul 11, 2025


The Engagement Edge: Cutting Through the Noise in Email Marketing
The POWER team has been kicking off 2025 with a deep dive into email marketing.

Colton Hower
Jun 30, 2025
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