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Smart Marketers Are Focused on Decision Design
Smart marketing isn’t louder, it’s clearer. Learn how decision design removes friction and drives confident conversions.

Elaina Burghardt
2 days ago


POWER Insights: Building Authority & Driving Results
How POWER builds authority with smart strategy, consistent content, and systems that drive measurable growth.

Erica Seckar
Feb 9


An Offer We Couldn’t Refuse: A Case Study on Olive Oil and the Mafia
See how we turned a wild Mafia Bros olive oil idea into a smart, data-backed brand strategy.

Ayza Sayany
Feb 2


Turning Awareness Into Action: How Strategic Content Drove Real Impact for a Nonprofit
A mission-driven case study showing how intentional content turned awareness into action for a nonprofit during Hunger Action Month.

Erica Seckar
Jan 26


The 2026 Social Media Trends That Will Define Your Marketing Strategy
UGC, community-first content, searchable social, exclusivity, and scroll-stopping hooks, the 2026 trends shaping smarter social strategies.

Zoe Frantz
Jan 19


POWERful Shifts: Evolving Smarter for 2026
A look inside POWER’s 2026 strategy, community-first social, data-led growth, client wins, AI insights, and how we’re evolving smarter.

Erica Seckar
Jan 12


Preparing for 2026: Digital Marketing Trends Agencies Can’t Ignore
Agility, long-form content, AI strategy, and smarter Email + SMS, discover the digital marketing trends agencies must master to win in 2026.

Colton Hower
Jan 5


The Power of Interactive Content
Stop the scroll with content people tap, vote, and share. Here’s why interactive posts are the key to real engagement.

Zoe Frantz
Dec 22, 2025


AI In Digital Marketing: The Tools I’m Using to Deliver Better Results
AI isn’t a trend, it’s a toolbox. Here are the AI tools we use daily to create smarter, faster, ROI-driven marketing.

Colton Hower
Dec 15, 2025


How to Stay On Top of Marketing Trends
Marketing moves fast. Here’s my go-to system for spotting trends, staying relevant, and building future-proof strategies.

Zoe Frantz
Dec 1, 2025


How We Create Marketing Strategies That Convert
Random tactics = random results. Here’s how to build research-backed, ROI-driven marketing strategies that scale.

Colton Hower
Nov 24, 2025


Canva Tools You Aren’t Using But Need To
Level up your designs! Discover 6 hidden Canva tools that boost efficiency, polish, and brand consistency.

Zoe Frantz
Oct 27, 2025


How I Learned to Love Networking
Networking felt intimidating until I learned it’s about connection, not pitches. Here’s how I learned to love it.

Zoe Frantz
Oct 6, 2025


The Importance of Visual Consistency for Brand Recognition
Consistent visuals build instant recognition, trust, and loyalty. Learn how to make your brand unforgettable.

Zoe Frantz
Sep 22, 2025


Why Data-Driven Marketing is the Future—and How to Master It Today
Guesswork is out. Data-driven marketing is in. Here’s how to use analytics to fuel smarter, more creative campaigns.

Colton Hower
Sep 15, 2025


Why You Need to Post More Than Just Video Content
If you're only posting videos on social media, you're missing out on so many opportunities to truly build a well-rounded content strategy that captivates, educates, and converts.

Zoe Frantz
Sep 1, 2025


Why You Need to Invest in Organic Social Media Marketing
It's time invest in a real authentic relationship with your audience, accomplished through organic social media marketing efforts.

Zoe Frantz
Jul 27, 2025


POWER Moves: Mid-Year Momentum and Delivering Results
Mid-year wins, intern impact, AI training, and smart strategy, see how POWER is leveling up in 2025.

Erica Seckar
Jul 11, 2025


POWERing Growth: Building Communities and Leading the Way
Investing in growth, mentoring interns, and driving real results for clients—POWER is scaling with purpose and community impact.

Marissa Pritts
Jun 10, 2025


From the Hot Seat: 3 POWER Plays from 2 Game-Changing Webinars
3 key takeaways from presenting to 500+ pros: budget myths, AI struggles, and overcoming nerves through preparation.

Colton Hower
Jun 2, 2025
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