POWER Moves: Showing Up and Scaling Smarter

How we’re showing up for clients, scaling smarter, and leaning into bold thinking that turns strategy into measurable impact.

💥 POWER Updates

✔️ From presenting at the PatchMaster Conference to capturing new content for 2JAS Distilling, we are connecting strategy and storytelling in real time.

✔ ️ Crossed 1 million views through seasonal storytelling that brought fall to life on social media.

✔️ Continued our culture of learning by tuning into top marketing resources, sharpening our skills, and turning insights into client growth.

🎯POWERing Up: Showing Up for Our Clients In Person

We don’t just partner with our clients from behind a screen. We show up, in person, to move their marketing forward.

Colton recently attended the PatchMaster Conference, where he presented “The Engine’s Google. The Driver’s Us. Optimizing Your Advertising.” Beyond the presentation, he met one-on-one with franchise owners to dive into their unique marketing goals, from social media strategies to advertising optimizations designed to drive growth in each market.

Also, Zoe and Marissa spent time at 2JAS Distilling, capturing fresh, authentic content that tells the story of their craft and creativity. They were able to showcase what makes 2JAS truly one-of-a-kind.

Whether we’re presenting on stage or behind the camera, showing up for our clients in person is how we build stronger partnerships and create smarter strategies.

📊 Case Study: Over 1 Million Views with Seasonal Storytelling

Triple B Farms wanted to boost awareness for their fall activities and bring more visitors to the farm. To make that happen, we built a video-focused organic content strategy designed to capture the magic of the season and drive engagement across Facebook and Instagram.

The results? Nothing short of astronomical:

Facebook: 27.6K reach, 878K views (160% increase), 5.9K engagements

Instagram: 10K reach, 210K views (45% increase), 6K engagements

This case study shows how powerful storytelling and a strategic content mix can turn seasonal campaigns into lasting community excitement and over a million reasons to keep watching.

🏆 Client Feature: La Famiglia Gourmet Pizza Company

We’re proud to partner with La Famiglia Gourmet Pizza Company, where every dish is crafted with passion, quality, and true Italian hospitality. From gourmet pizzas and artisan hoagies to pasta, wings, and specialty fries, every bite reflects their dedication to flavor and family.

At La Famiglia, serving others is more than a mission, it’s a way of life. Their team is committed to delivering exceptional food and a welcoming experience, whether you’re dining in, ordering out, or catering for a crowd. Every meal is made with care, using the highest quality ingredients to create dishes that bring people together.

We support La Famiglia with organic social media, Meta advertising, email and SMS marketing, ad-hoc tech services, and brand development, helping them share their story, connect with their community, and keep the family spirit alive.

💡 Industry Tip: Strategies That Convert

We’ve all seen it, brands posting at random, boosting a few ads, and hoping something sticks. But hope isn’t a strategy. In marketing, random tactics lead to random results.

Our process starts with research and clarity. We dive deep into competitive landscapes, audience behavior, and emerging trends to uncover where real opportunities exist. From there, we define measurable goals and the KPIs that tie every effort to tangible business outcomes.

Next comes multi-channel execution. We build strategies that connect every touchpoint, from Meta and Google Ads to SEO-driven content, email marketing, and retargeting. Each channel plays a role in guiding audiences from awareness to conversion.

And finally, we test, optimize, and scale. Every campaign is treated like an experiment, we A/B test creative, track performance in real time, and double down on what works. Because even high-performing campaigns benefit from fresh ideas and constant refinement.

The takeaway? When your marketing is built on research, data, and optimization, you don’t just attract attention, you drive momentum that lasts.

🔌 Living the POWER Pillars

Customizable Services: We build systems that scale, adapting strategies to each market’s goals, audience, and opportunity.

Leadership-Driven Servicing: By showing up for our clients in person, we’re strengthening client relationships and creating strategies that drive impact.

Results-Driven Optimizations: Through data-backed insights and continuous testing, we turn creative ideas into measurable outcomes that grow brands and communities alike.

👋 Employee Spotlight: Meet Raegan

Meet Raegan, our Digital Media & Analytics Specialist! She brings together data, design, and strategy to help our clients grow smarter and faster. From building monthly and weekly reports to crafting detailed content calendars, Raegan keeps every campaign running with precision and purpose.

Her day-to-day spans everything from developing and executing ad campaigns to conducting competitor analysis, auditing performance, and fine-tuning optimizations that turn insights into impact. She also brings creative flair to her work, designing graphics and managing boosted posts that keep audiences engaged.

Whether she’s deep in analytics or designing the next standout ad, Raegan approaches each project with focus and creativity. Her ability to blend numbers with narrative makes her an invaluable part of the team.

📚 What We’re Learning: Taking Advantage of Our Free Marketing Resources

Zoe recently tuned into Alex Cattoni’s webinar “How to Write a Conversion Story That Turns Emails Into Income.” The session was a reminder that storytelling isn’t just creative, it’s strategic.

Stories and personal anecdotes bridge the gap between businesses and their audiences, creating emotional connections that drive engagement and conversions. It also sparked an idea for us: when clients struggle to share content, we can guide them to tell stories instead, about their wins, their why, or the people behind the brand.

By using free learning resources like this, we’re sharpening our skills and discovering new ways to help our clients turn authentic stories into measurable results.