POWER Impact: Building Culture and Driving Performance

How we’re fueling fearless creativity, strengthening client strategies, and proving that culture and performance aren’t separate; they power each other.

💥 POWER Updates

✔️ Launched a Wild & Wacky Ideas segment in our team meetings to spark bold, culture-driven innovation across our team.

✔️ Drove a 120% lift in page visits for Windmill Haunted Mini Golf through an organic-only social strategy.

✔️ Rolled out scalable ad systems for franchise clients, tailoring campaigns for 5 to 100+ unique markets.

🎯POWERing Up: Innovation Without Limits

At POWER, creativity isn’t confined, it’s celebrated. As we continue to scale rapidly, one question keeps us grounded: What do we want our brand to stand for in 3, 5, or even 10 years from now? For us, the answer lies in culture and fearless thinking.

That’s why we’ve introduced an exercise called Wild and Wacky Ideas. Every team member was invited to submit one idea, no matter how bold or outside the box, that could push POWER or our clients forward. This isn’t about perfection, but rather brainstorming and making sure every voice is heard. We’re building the kind of culture where creativity thrives and failure is just a stepping stone to growth. By giving our team the confidence to test ideas and think without limits, we ensure that we’re always evolving for ourselves and our clients.

📊 Case Study: Driving 120% More Traffic with Organic Social

When Windmill came to us, they needed a strategy to boost awareness and drive sales for their Haunted Mini Golf attraction. Instead of running paid ads, we built an organic social media content calendar designed specifically around the event. The result? A month of measurable growth that made a real impact:

• Reached 19,985 people

• 45,375 views

• 5,175 page visits (120% increase)

• 70 new followers (62.8% increase)

This shows how a tailored organic strategy can spark engagement, expand reach, and create real business results, all without additional ad spend.

🏆 Client Feature: PatchMaster

We’re proud to spotlight PatchMaster, the go-to experts for fast, seamless drywall repair and restoration. From small nail holes and ceiling cracks to major water damage, their skilled technicians deliver flawless results that make walls and ceilings look brand new.

PatchMaster’s mission is simple: take the hassle out of drywall repair. They know that damage, big or small, can disrupt your home, delay a sale, or even threaten your security deposit. That’s why they work quickly, often finishing jobs in a single day, without ever sacrificing quality. Their expert technicians get it right the first time, blending repairs perfectly with existing surfaces and ensuring every project ends with a satisfied customer.

We support PatchMaster with social media strategy and paid advertising for both corporate and their 60+ franchise locations, helping them share their story, showcase their craftsmanship, and connect with more customers nationwide. PatchMaster’s work proves that when you combine skill, speed, and service, you set a standard the industry can’t match.

💡 Industry Tip: Canva Tools That Transform Your Workflow

Canva isn’t just a place to whip up quick graphics anymore, it’s a powerhouse packed with tools that save time and take your designs to the next level. If you’re still only scratching the surface, here are six features you’ll want to start using:

• Duotone: Apply sleek two-color overlays to instantly elevate your images and keep branding consistent.

• Magic Expand: Resize or reframe photos without losing quality, AI fills in the missing edges naturally.

• Brand Kits: Upload logos, fonts, and colors once, then apply them to every design with a single click.

• Image Upscaler: Turn low-resolution images into crisp, print-ready graphics with AI-powered clarity.

• Carousel Studio: Create seamless, swipe-friendly Instagram carousels that flow slide to slide.

• DALL·E Generator: Use AI to create unique images, illustrations, or backgrounds when stock just won’t cut it.

These tools are about efficiency and creating visuals that resonate. We’re leaning into tools like these to help our team and clients scale content creation without sacrificing quality.

🔌 Living the POWER Pillars

Customizable Services: From small businesses to nationwide franchises, we adapt strategies to scale across unique markets.

Leadership-Driven Servicing: By encouraging every voice on our team, we’re building a culture where creativity fuels client impact.

Results-Driven Optimizations: Case studies this month proved that organic growth and precise ad optimizations drive measurable performance.

👋 Employee Spotlight: Meet Lauren

Meet Lauren, one of our talented Digital Media Specialists! 👋 She’s only been on the team a few months, but she’s already bringing strategy to crafting tailored calendars, designing scroll-stopping graphics, building email flows, optimizing websites, and digging into the data to make sure it all hits.

Recently, she’s played a key role in evolving Windmill’s organic social media strategy by leaning into short-form video and driving momentum into their seasonal Haunted Mini Golf campaign. Her ideas are fresh, her designs are sharp, and her eye for detail keeps the creative engine running.

When you see our work stand out online, chances are Lauren had something to do with it. We’re lucky to have her talent and drive at POWER!

📚 What We’re Learning: Franchise Ads That Scale

Advertising for franchises is never a copy-and-paste job. We start by learning each client’s business model, goals, and growth plans. From there, our advertising and operations teams work together to build systems that scale, whether it’s 5 locations or 100+.

The process doesn’t stop at launch. After a few weeks of gathering data, it’s clear that no two markets look the same. Competition, audience behavior, and local offers all shape the strategy. That’s why we begin to optimize each market individually, with custom budgets, creatives, and targeting.

For us, each franchise is treated like its own client. By doing this, we create campaigns that scale while still delivering locally relevant results.