POWER Perspectives: Where Bold Thinking Meets Real Execution

How we’re turning sharp ideas into action, challenging assumptions, and delivering results that move the needle.

💥 POWER Updates

✔️ Our interns performed ad audits, leading to new optimizations that are generating real results.

✔️ We challenged traditional marketing tactics and explored bold new ways to build brand presence.

✔️ A call-focused strategy delivered an 87% lift in conversions for one client.

🎯 The Myth of Podcasting

One of the biggest myths around podcasting? That you need a fancy setup, a polished concept, or a totally unique angle to get started. According to Colton Hower, the truth is much simpler and far more accessible.

If you’ve got a voice, a mic, and the motivation to hit record, you already have everything you need to start building a platform. In fact, getting started is the most important part. Once you do, you’ll quickly figure out what works, what resonates, and how to sharpen your message.

By staying consistent, listening to your audience, and allowing yourself to pivot as you grow, podcasting can become a powerful way to establish authority, connect with your niche, and build both a business and personal brand that lasts.

The key to success in podcasting? Don’t overthink it. 

🎓 Intern Update: The Final Month

As summer winds down, our interns have stepped up in a big way, delivering final presentations that walked through the past, present, and future of the clients they supported all summer. Packed with insights, takeaways, and recommendations, each recap showed they understood the accounts and how much value they’ve added.

Their final month was about managing campaigns, building content calendars, writing blogs, and helping clients reach key end-of-summer goals. On top of that, they focused on what’s next: attending training sessions on resumes, portfolios, and personal branding to gear up for the future.

Our 2025 intern class has left their mark through their bold creativity and genuine eagerness to learn. We’re grateful for the energy they brought, and we can’t wait to see what they do next.

📊 Case Study: 87% More Conversions with a Call-Focused Strategy

When a service-based client came to us looking to drive more calls, we knew their business would benefit from the addition of Local Service Ads. After seeing an average of 47 conversions per month with a 30% conversion rate through traditional search ads, we layered in Local Service Ads to generate more inbound calls.

With a slight budget increase and performance monitoring, we helped the client reach 88 total conversions last month, driving their conversion rate up to 42% while maintaining a low $10.50 cost per conversion.

This case is proof that the right platform mix and precise budget adjustments can generate measurable growth.

🏆 Client Feature: 2 JAS Distilling

We’re proud to spotlight 2 JAS Distilling, a Pittsburgh-born distillery rooted in friendship, craftsmanship, and creativity. What began as a hobby has evolved into a full-blown passion project, bringing bold, authentic rum to life through a Caribbean-inspired distilling process dating back to the 1920s.

We support 2JAS with social media marketing, Meta ads, email marketing, and CRM management, helping them connect with new customers and loyal fans alike. Their commitment to creating high-quality spirits that can be sipped straight or mixed into a signature cocktail sets them apart in the artisan distilling world. We’re thrilled to help elevate their brand and grow their presence in the local craft scene.

💡 Industry Tip: Intern-Led Audits That Delivered 

We didn’t just teach our interns ad strategy, we put it into action.

Our interns were tasked with a hands-on challenge: audit real Meta and Google ad accounts and develop fresh optimization ideas based on what they found. By digging into settings, analyzing KPIs, and experimenting with new strategies, they surfaced creative new angles, from audience targeting and copy suggestions to landing page improvements.

Not only did this give our interns real experience inside the platforms, but it also delivered immediate value for our clients. Their fresh perspectives uncovered opportunities we hadn’t seen yet, proof that great ideas come from the right mindset and a willingness to dive in.

🔌 Living the POWER Pillars

Customizable Services: Expanded upon our franchising service model to meet corporate and individual franchisee needs.

Leadership-Driven Servicing: Increased client portfolio by 13% in just one month, maintaining a direct line of communication with our CEO, Colton Hower.

Results-Driven Optimizations: Utilized data and insights derived from advertising audit internship projects to improve ROI and drive real results for our clients.

📚 What We’re Learning: The POWER of Personal Branding

One of our final trainings of the summer focused on something every early-career marketer needs but few are taught: how to build a personal brand that actually makes you stand out.

With tons of applicants for our internship program, the ones who rose to the top had more than just strong resumes; they had clear, visible personal brands. Whether it was a polished LinkedIn presence, thoughtful posts, or a curated portfolio showcasing their work, these touches made all the difference.

Zoe Frantz walked our interns through exactly how to show, not just tell, what they’re capable of. Her top advice?

1. Be active on LinkedIn: comment, post, and start showing up as a voice in the industry.

2. Build a portfolio: whether it’s school projects, freelance work, or personal designs, it’s the best way to showcase your skills beyond a bullet point. 

3. Make it yours: your brand should reflect your voice, strengths, and the kind of work you want to be known for.

   
   

In a competitive field, personal branding isn’t optional; it’s one of your strongest assets.