From Foundation to Future: How POWER Is Preparing to Scale

How we’re investing in our future, delivering results, and creating new opportunities for impact.

💥 POWER Updates

✔️ We’re bringing on 13 new interns this summer for a comprehensive 12-week program focused on client work, collaboration, and professional development. 

✔️ We’re strengthening our internal systems, improving training resources, and creating better foundations for long-term team growth. 

✔️ We’re doubling down on learning and performance goals for the first half of 2025, raising the standard for everything we do.

🎓 POWERing Up: Welcoming Our Biggest Intern Class Yet

This summer, we’re excited to officially welcome the largest intern class in POWER history!

Over the next 12 weeks, 13 driven individuals will be working alongside our team, diving deep into real client projects, sharpening their skills, and building professional portfolios designed to launch their careers.

We’re committed to developing the next generation of marketers, strategists, and creative leaders. Through hands-on experience, collaboration, and mentorship, these interns will gain the real-world knowledge they need to make an impact. 

We're excited to see everything they accomplish and proud to be a part of their growth journey.

📊 Case Study: 51% SEO Score Improvement

When an electronics design and manufacturing company came to us, they were battling a low SEO score and a difficult-to-navigate WordPress site. After collaborating on a full website revamp, we delivered:

• A 50.94% improvement in their SEO health score

• A stronger, faster, more user-friendly site

Good SEO is a competitive advantage and we’re here to help our clients win.

🏆 Client Feature: Triple B Farms

We’re proud to partner with Triple B Farms, a family-favorite destination located just outside Pittsburgh. Known for their fresh produce, fun seasonal activities, and community-centered events, they bring families together for unforgettable experiences. Our partnership focuses on growing brand awareness and foot traffic through organic social media campaigns and targeted SMS marketing efforts. 

💡 Industry Tip: Less is More with Google Search Keywords

When it comes to Google Ads, using high-intent keywords doesn’t just improve ad rank, it drives better leads and more efficient spend. Instead of spreading budget thin across broad searches, focusing on precision targeting gives small businesses the power to stretch their marketing dollars farther and convert more consistently.

🔌 Living the POWER Pillars

Customizable Services: We're continuing to find ways to show up for our clients through ad hoc content creation services when needed, delivering fast, flexible support that adapts to their goals.

Leadership-Driven Servicing: We're checking in client-by-client to make sure every servicing model still fits. If we can improve it, we will, because leadership means staying proactive, not reactive.

Results-Driven Optimizations: We’re utilizing new reporting formats for select clients, providing clearer, more transparent results. Building trust is about real-time optimizations that count, not just showcasing the wins. 

👋 Employee Spotlight: Meet Erica

Erica is one of the key players behind our digital media execution. From developing custom content calendars to running high-performing Meta ad campaigns for real estate clients, she’s the definition of reliable, efficient, and impactful. Her ability to deliver consistent, high-quality work helps keep our campaigns running smoothly. We’re lucky to have her on the POWER team!

📚 What We’re Learning: Meta Ad Certificates

Marissa just earned her Meta Digital Marketing Associate Certification! This is the first step in a broader initiative, ensuring every future POWER advertising specialist starts with a strong foundation in platform tools and best practices before leveling up into strategy and optimization. Strong training builds stronger teams — and that’s how we scale smart.