Power Marketing Company is excited to announce another recent award nomination. This nomination comes from The CEO Views Magazine, for their Innovator of the Year award! The CEO Views Magazine aims to recognize innovative brands and excellent global business leaders. The magazine believes the best ways to foster innovation are by giving employees freedom, providing the resources needed to implement innovative ideas, and nourishing creativity. With this, CEO Views chooses nominees for Innovator of the Year who have advanced in their respective fields by empowering and enabling their employees to think creatively.
In an industry filled with paywalls and service limitations, Power Marketing Company has always put the client first. Power leadership’s number one priority is delivering for their clients’ bottom lines without trapping them with additional servicing fees, which are all too common in the digital marketing space. A prime example of this unique servicing strategy is Power’s Real Estate Listing Ad Model. Power’s advertising team is efficiently able to launch ad campaigns at scale which individually prioritize property listings so that Real Estate brokerages can optimize the exposure for each of their available listings. This unique model has the ability to compete with bulk distribution platforms in terms of the number of campaigns, but it shatters the performance averages of automated deployment services due to the Power ad team’s manual set-up and optimization of the campaigns. One of the Power Marketing Clients that chose this service line, a Coldwell Banker brokerage based out of New England, has enjoyed nearly 14,000 views on their listings in the past month alone for the shockingly low cost of $0.06 per click.
While their real estate clients have benefited from their Ad Listing Model, Power does not believe in a one-size-fits-all solution. TapNPay+, a Pittsburgh-based fundraising app and long-time Power client, has benefited from Power’s holistic approach to sales funnel optimization. Power is executing a customized Lead Conversion Funnel approach in which a variety of digital assets are leveraged to expand brand awareness while generating a high quantity of high-quality leads. Power then nurtures those leads through email and SMS touchpoints with their full-scale CRM service. TapNPay+ has enjoyed tremendous growth alongside Power’s creative efforts, and they have secured their first round of investor funding as a result. TapNPay’s experience with Power highlights the ability of the firm to identify and capitalize on marketing opportunities across all phases of the consumer journey.
Power’s ability to innovate with creative and unique solutions for their clients has not gone unnoticed, as they have scaled from a small boutique with 10 clients to a mid-sized marketing agency with well over 60 clients in 2023. The Power team has managed to stay agile amidst the booming growth, and leadership has continued to foster a culture of creativity that continues to produce custom solutions and tremendous results for Power clientele. Power Marketing would once again like to offer their sincere gratitude to CEO Reviews for this award nomination. They are honored to be thought of as an Innovator of the Year, and they are looking forward to pushing the bounds of the digital marketing industry for years to come.