How we’re delivering results, supporting clients, and preparing for the future.
💥 POWER Updates
✔️ Interviewing and welcoming talented candidates for our Summer 2025 Intern Program, building the next generation of marketing leaders.
✔️ Testing new ideas, platforms, and formats to keep our strategies fresh and ensure our clients stay ahead of the curve.
✔️ Prospecting and connecting with potential new clients to kick off 2025 with energy, growth, and strong partnerships.
🏆 Client Success Spotlight: Jump Start Sports
In just 3 months, our efforts for Jump Start Sports (JSS) have delivered incredible results.
Two of the 175 leads our ads drove converted into new franchisees already! That’s two new JSS locations that are officially opening thanks to these campaigns.
📊 Case Study: Mobile Thrones
Mobile Thrones came to us with a need for targeted advertising. Here’s how we made an impact:
✔️ Launched Meta campaigns targeting three key regions.
✔️ Focused creative on high-performing niches like weddings and event planning.
✔️ Used data-driven optimizations to refine targeting and maximize results.
We are driving approximately 100 leads per month at a cost of just around $15. This means our client is seeing a significant ROI and consistent lead generation that continues to grow!
💡 Industry Tip: How to Scale Ad Budgets for Success
We often recommend starting ad campaigns with a modest spend. Why?
Testing creative and targeting ensures you invest in what works. Scaling gradually helps you maximize ROI without overspending. It’s a smarter, more sustainable way to drive growth for the long term.
This approach ensures every dollar counts—because thoughtful strategies yield better results.
🔌 Living the POWER Pillars
We’re constantly embodying our core values to deliver the best for our clients:
Quality Servicing: We’ve been going above and beyond to request and incorporate custom video and image content from our clients. This ensures their brand is reflected authentically across every platform, elevating the quality of their campaigns.
Customizable Services: We’ve been adjusting organic social strategies for some clients, focusing on new content approaches and engagement tactics to drive better results and increase overall audience interaction.
Results-Driven Operations: By starting campaigns with smaller budgets, we test and refine what works—then scale up to maximize ROI. This strategic approach ensures our clients see impactful results without overspending.
👋 Employee Spotlight: Meet Marissa
Marissa, our Head of Marketing Strategy, leads the way in paid social, search ads, reporting, and optimization. Her method is to blend psychology and analytics to create marketing strategies that truly deliver!
In just a few months, she’s already optimized client campaigns and improved internal processes, making a huge impact. Marissa says her favorite part of the job is watching her strategies translate into real results for our clients—because at POWER, results are everything.
📚 What We’re Learning
This month, we’ve been inspired by Email of the Day on LinkedIn. Their posts break down top-notch email campaigns, offering practical insights into what works and why.
From clever subject lines to impactful call-to-actions, their content is a goldmine for anyone looking to improve their email marketing game.