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A POWERful Presence: Showing Up & Growing Our Team
This month at POWER, we’re strengthening relationships, driving measurable growth, and scaling smarter strategies.

Zoe Frantz
8 hours ago


How Video & Storytelling Reignited a 62-Year-Old Local Favorite
How video and storytelling helped a 62-year-old local favorite boost reach, engagement, and real foot traffic.

Lauren Miller
Feb 23


Smart Marketers Are Focused on Decision Design
Smart marketing isn’t louder, it’s clearer. Learn how decision design removes friction and drives confident conversions.

Elaina Burghardt
Feb 16


An Offer We Couldn’t Refuse: A Case Study on Olive Oil and the Mafia
See how we turned a wild Mafia Bros olive oil idea into a smart, data-backed brand strategy.

Ayza Sayany
Feb 2


Turning Awareness Into Action: How Strategic Content Drove Real Impact for a Nonprofit
A mission-driven case study showing how intentional content turned awareness into action for a nonprofit during Hunger Action Month.

Erica Seckar
Jan 26


Preparing for 2026: Digital Marketing Trends Agencies Can’t Ignore
Agility, long-form content, AI strategy, and smarter Email + SMS, discover the digital marketing trends agencies must master to win in 2026.

Colton Hower
Jan 5


AI In Digital Marketing: The Tools I’m Using to Deliver Better Results
AI isn’t a trend, it’s a toolbox. Here are the AI tools we use daily to create smarter, faster, ROI-driven marketing.

Colton Hower
Dec 15, 2025


POWER Precision: Turning Data Into Direction
How we’re defining excellence through action, testing, optimizing, and evolving our strategies to deliver results that last.

Erica Seckar
Dec 10, 2025


How to Stay On Top of Marketing Trends
Marketing moves fast. Here’s my go-to system for spotting trends, staying relevant, and building future-proof strategies.

Zoe Frantz
Dec 1, 2025


How We Create Marketing Strategies That Convert
Random tactics = random results. Here’s how to build research-backed, ROI-driven marketing strategies that scale.

Colton Hower
Nov 24, 2025


Leading with Impact: My Top Leadership Lessons From Building a Digital Marketing Agency
Strong leadership scales agencies. Here are 8 lessons that shaped POWER’s growth, from culture to clients to performance.

Colton Hower
Nov 3, 2025


Why Data-Driven Marketing is the Future—and How to Master It Today
Guesswork is out. Data-driven marketing is in. Here’s how to use analytics to fuel smarter, more creative campaigns.

Colton Hower
Sep 15, 2025


POWER Moves: Mid-Year Momentum and Delivering Results
Mid-year wins, intern impact, AI training, and smart strategy, see how POWER is leveling up in 2025.

Erica Seckar
Jul 11, 2025


POWERing Growth: Building Communities and Leading the Way
Investing in growth, mentoring interns, and driving real results for clients—POWER is scaling with purpose and community impact.

Marissa Pritts
Jun 10, 2025


Creating a Successful Internship Program
POWER’s internship program gives students real-world marketing experience, builds career-ready skills, and creates future agency leaders.

Colton Hower
Apr 7, 2025


Lessons from Scaling my Digital Marketing Agency
Scaling a business takes strategy, collaboration, and innovation. Learn how POWER Marketing grew to 96 clients in just 3 years.

Colton Hower
Feb 17, 2025
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