100 Clients & Counting: The POWER Drivers Behind Our Growth

I am very proud to say that POWER Marketing Company has officially onboarded its 100th client.

Our leadership team constantly evaluates our strengths and weaknesses, what is working well and what isn’t, and where we think we have the best opportunities to serve our clients and continue growing our agency.  Now that we’ve hit the century mark, it seems like a great time to give you all a peek behind the curtain of where we attribute our success and what we strive for moving forward.

So without further adieu, I present the 3 POWER drivers behind POWER Marketing Company officially reaching 100 Clients: 

The Most Powerful Salesforce Are Loyal Advocates

I wanted to highlight this as the first bullet point because it’s been by far our biggest success driver. We have done very little external marketing for ourselves. Yes you can find us on social media and we ran one ad campaign for ourselves for about a month or two, but over 90% of all clients that we have onboarded have been word-of-mouth referrals. This is thanks to having a multitude of loyal business owners in our corner that believe in what we have to offer and are willing to share it with their own respective networks. We currently have about six or seven individuals that have introduced us to business owners / C-Suites in their own circles that we have been lucky enough to pitch and onboard as clients. It reaffirms the famous quote, "Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you." — Chip Bell. 

So the recommendation I would make to business owners to cultivate similar relationships is to firm up your services and your offerings so that you can organically create powerful partnerships with people that want to preach your praises. 

We Focused More On The Number Rather Than The Dollar Amount

Now this next big takeaway for me is one that I still debate with myself of which pathway is the most productive. When I started POWER, I continued to tell myself that it would be more worthwhile to prioritize portfolio size rather  than revenue generation. My thought process initially aligned with what I conveyed above - the more people I could bring into the portfolio the more I could create loyal advocates - thus expanding our network in the potential relationships we could establish. The debate is whether or not it’s better to work with fewer clients that’ll pay you more, or bring any in all business that you possibly can. I know the financial minds reading this have a blunt answer that aligns with the former rather than the latter. But for me, I have optimism in the long game. Get as many people in the POWER door as possible so that they can see how great our team is and witness our operational excellence first-hand. Proving that should in theory lead to more referrals just as I convey above, but it also allows us to grow with the businesses we work with and expand the active services creating newfound revenue opportunities. As you continue to read my newsletters, you will see that for me it’s all about the people in this business. I prioritize (and I will never stop) putting the people in front of the profits. I truly believe that as long as I am thinking of others first, and my team is doing our best to keep all of the business owners we work with happy, then the revenue will come. 

We Never Hesitated To Evolve Or Adapt

The final key that can be attributed to our scale in success is how we have actively evolved and adapted based on newfound requests that clients have thrown at us. I founded POWER on the basis that our niche focus was going to be lead-generation advertising, which is my personal expertise. As our portfolio grew, newfound requests came along with it where owners were asking us can we manage their social media, can we build them a website, are we able to execute on SEO, etc. Over time, as the frequency of those requests continued to expand, we built out a team that specialized in these different areas so that we could ultimately answer with a resounding — yes. We never enabled a service line until we had multiple requests knowing that we could actually turn a profit rather than just work on a one off project basis. Now, here we stand as a full-scale agency being able to offer completely customizable services and accommodate for really any marketing request that may be thrown at us. Niche is nice, but we are witnessing a trend of businesses that want to work with one agency to accommodate all of their needs. Now that we don’t have to ever say no, we can feel confident that whoever we talk to, and whatever business vertical they work in, we will be able to roll out an extremely productive marketing plan.

Overall, I feel that our success has boiled down to keeping our clients as happy as possible as those happy customers ultimately became our biggest ambassadors. When you bring forward a highly skilled team that is completely unified in working towards satisfying your customers, you never have to worry about the sales faucet slowing down.